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inventorymagazine.com

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Free website and domain report on inventorymagazine.com

Last Updated: 17th December, 2020 Update Now
Overview

Snoop Summary for inventorymagazine.com

This is a free and comprehensive report about inventorymagazine.com. The domain inventorymagazine.com is currently hosted on a server located in United States with the IP address 65.39.205.54, where the local currency is USD and English is the local language. If inventorymagazine.com was to be sold it would possibly be worth $705 USD (based on the daily revenue potential of the website over a 24 month period). Inventorymagazine.com is somewhat popular with an estimated 334 daily unique visitors. This report was last updated 17th December, 2020.

About inventorymagazine.com

Site Preview: inventorymagazine.com inventorymagazine.com
Title: Inventory Magazine - Home
Description:
Keywords and Tags: beauty, fashion
Related Terms:
Fav Icon:
Age: Over 14 years old
Domain Created: 2nd August, 2009
Domain Updated: 14th June, 2020
Domain Expires: 2nd August, 2021
Review

Snoop Score

1/5

Valuation

$705 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 4,041,062
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 334
Monthly Visitors: 10,166
Yearly Visitors: 121,910
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1 USD
Monthly Revenue: $29 USD
Yearly Revenue: $347 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: inventorymagazine.com 21
Domain Name: inventorymagazine 17
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.60 seconds
Load Time Comparison: Faster than 53% of sites

PageSpeed Insights

Avg. (All Categories) 63
Performance 60
Accessibility 79
Best Practices 57
SEO 82
Progressive Web App 37
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on desktop
60

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for inventorymagazine.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 1.8 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 1.8 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive inventorymagazine.com as laggy when the latency is higher than 0.05 seconds.
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https://pippio.com/api/sync/ddp?pid=2&m=CMwpElsKVwgBEJInGlAxODI3MjVmYzQ0YTcxZmMzYjQ1NmUyYjMyNDc4ZGI0NWNiYzE3MzAwM2RmYWY0NmI5MzdlNzk5NWUzMzY1ZTc0NzkxNDI2YjU0MTdkY2UyMRAAGgwIzqbu_gUSBAgCEABCAEoA&google_gid=CAESEFBoDMUawpOAzlUYhjYOtcU&google_cver=1
3570.5039999448
3619.2709999159
461
0
307
https://usermatch.krxd.net/um/v2?partner=liveramp_identity
3619.6369999088
3635.9459999949
315
0
302
https://beacon.krxd.net/usermatch.gif?kuid_status=new&partner=liveramp_identity
3636.2039998639
3651.7529999837
481
0
204
text/plain
Image
https://d.adroll.com/cm/r/in?xid=panCbONZcNNmb54mviCykKcI&gdpr=0&gdpr_consent=BOOla_OOOla_OA2ABBENAkwAAAAXyACAAyAIIA
4585.5839999858
4603.1159998383
717
42
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
570.294
8.167
580.574
7.955
903.309
6.448
2547.392
23.183
2833.319
38.664
2872.004
8.85
2887.666
20.596
2916.821
25.603
3169.786
12.567
3222.259
8.55
3265.862
12.899
3407.003
10.603
3432.879
15.181
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Inventorymagazine.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Inventorymagazine.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 9 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Inventorymagazine.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
51095
9296
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 300 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
http://www.inventorymagazine.com/
299.162
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Inventorymagazine.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://inventorymagazine.com/
190
http://www.inventorymagazine.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Inventorymagazine.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 27 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
http://www.inventorymagazine.com/storage/js/prototype.js
28025
http://connect.facebook.net/en_US/fbevents.js
45

Diagnostics

Avoids enormous network payloads — Total size was 1,900 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
http://static1.1.sqspcdn.com/static/f/530685/26893890/1457032272873/2.png?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
823873
http://www.inventorymagazine.com/storage/js/prototype.js
130236
http://www.inventorymagazine.com/storage/js/all.js
77058
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
70634
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
70632
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
62062
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
51894
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
51893
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
51095
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
47032
Avoids an excessive DOM size — 192 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
192
Maximum DOM Depth
SHOW DETAILS
23
Maximum Child Elements
SHOW DETAILS
15
Avoid chaining critical requests — 24 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Inventorymagazine.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
Unattributable
74.421
1.549
0.215
http://www.inventorymagazine.com/
57.324
5.595
2.447
Minimizes main-thread work — 0.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
129.69
Other
90.179
Script Parsing & Compilation
33.372
Style & Layout
22.974
Parse HTML & CSS
22.921
Rendering
10.619
Garbage Collection
2.147
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 90 requests • 1,900 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
90
1945812
Image
19
1085877
Script
29
627693
Other
38
155512
Stylesheet
3
57205
Document
1
19525
Media
0
0
Font
0
0
Third-party
53
1364592
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
69155
0
SHOW DETAILS
24592
0
SHOW DETAILS
24527
0
SHOW DETAILS
18042
0
SHOW DETAILS
3834
0
SHOW DETAILS
1316
0
SHOW DETAILS
1276
0
SHOW DETAILS
1124
0
SHOW DETAILS
1015
0
SHOW DETAILS
858
0
SHOW DETAILS
796
0
SHOW DETAILS
740
0
SHOW DETAILS
618
0
SHOW DETAILS
235
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
img
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Opportunities

Minify JavaScript — Potential savings of 97 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Inventorymagazine.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
http://www.inventorymagazine.com/storage/js/prototype.js
130236
35835
http://www.inventorymagazine.com/storage/js/all.js
77058
28721
http://www.inventorymagazine.com/universal/yui/element/element.js?CE=75
33374
22596
http://www.inventorymagazine.com/universal/yui/selector/selector.js?CE=75
22174
12352
Remove unused CSS — Potential savings of 45 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Inventorymagazine.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
51095
45993
Remove unused JavaScript — Potential savings of 262 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
http://www.inventorymagazine.com/storage/js/prototype.js
130236
95131
http://www.inventorymagazine.com/storage/js/all.js
77058
53950
http://ajax.googleapis.com/ajax/libs/jqueryui/1.5.3/jquery-ui.min.js
42725
39823
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
47032
37138
http://www.inventorymagazine.com/universal/scripts/lightbox.js?CE=75
33237
21543
http://www.inventorymagazine.com/universal/scripts/squarespace-gallery-slideshow.js?CE=75
21969
20700
Efficiently encode images — Potential savings of 167 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
70071
42592
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
61500
40678
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
51334
40469
http://static1.1.sqspcdn.com/static/f/530685/26633153/1446039578700/13.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
22103
13564
http://static1.1.sqspcdn.com/static/f/530685/23125769/1374052374357/blank.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
13808
10073
http://static1.1.sqspcdn.com/static/f/530685/5952107/1267417090867/logo.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
12613
7087
http://static1.1.sqspcdn.com/static/f/530685/21033801/1353442831667/twitter.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
4968
4254
http://static1.1.sqspcdn.com/static/f/530685/21033800/1353442831387/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
4960
4245
http://static1.1.sqspcdn.com/static/f/530685/21033799/1353442830933/instagram.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
5021
4244
http://static1.1.sqspcdn.com/static/f/530685/21033798/1353442828837/facebook.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
4900
4235

Metrics

First Contentful Paint — 1.8 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 3.1 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 3.5 s
The timing of the largest text or image that is painted.

Other

First Meaningful Paint — 1.8 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,840 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Inventorymagazine.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
51095
430
http://www.inventorymagazine.com/universal/styles/squarespace-gallery-slideshow.css?CE=75
4986
150
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
37458
390
http://www.inventorymagazine.com/universal/yui/connection/connection_core-min.js?CE=75
7982
150
http://www.inventorymagazine.com/universal/yui/json/json-min.js?CE=75
5273
150
http://www.inventorymagazine.com/universal/yui/animation/animation-min.js?CE=75
14296
230
http://www.inventorymagazine.com/universal/yui/selector/selector.js?CE=75
22174
230
http://www.inventorymagazine.com/universal/yui/element/element.js?CE=75
33374
270
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
47032
350
http://www.inventorymagazine.com/universal/scripts/lightbox.js?CE=75
33237
270
http://www.inventorymagazine.com/universal/scripts/api.js?CE=75
7153
110
http://www.inventorymagazine.com/universal/scripts/base64.js?CE=75
2025
70
http://www.inventorymagazine.com/universal/scripts/census.js?CE=75
857
70
http://www.inventorymagazine.com/universal/scripts/yui2-yui3-bridge.js?CE=75
12496
110
http://www.inventorymagazine.com/universal/scripts/squarespace-gallery-slideshow.js?CE=75
21969
190
http://www.inventorymagazine.com/storage/js/jquery-latest.min.js
19494
150
http://www.inventorymagazine.com/storage/js/prototype.js
130236
390
http://www.inventorymagazine.com/storage/js/all.js
77058
310
http://fonts.googleapis.com/css?family=EB+Garamond
1124
190
http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js
20460
350
http://ajax.googleapis.com/ajax/libs/jqueryui/1.5.3/jquery-ui.min.js
42725
470
http://www.inventorymagazine.com/universal/scripts/cookie-min.js
4865
70
http://www.inventorymagazine.com/universal/scripts/eu-cookie-policy.js
2061
70
Serve images in next-gen formats — Potential savings of 941 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
http://static1.1.sqspcdn.com/static/f/530685/26893890/1457032272873/2.png?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
823312
775636
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
70071
51649
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
61500
49858
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
51334
47550
http://static1.1.sqspcdn.com/static/f/530685/26633153/1446039578700/13.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
22103
17021
http://static1.1.sqspcdn.com/static/f/530685/23125769/1374052374357/blank.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
13808
12698
http://static1.1.sqspcdn.com/static/f/530685/5952107/1267417090867/logo.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
12613
9669
Enable text compression — Potential savings of 382 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
http://www.inventorymagazine.com/storage/js/prototype.js
129738
99463
http://www.inventorymagazine.com/storage/js/all.js
76629
58260
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
50674
41152
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
46629
33438
http://www.inventorymagazine.com/universal/scripts/lightbox.js?CE=75
32767
26849
http://www.inventorymagazine.com/universal/yui/element/element.js?CE=75
33056
26509
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
36989
23923
http://www.inventorymagazine.com/universal/yui/selector/selector.js?CE=75
21705
16240
http://www.inventorymagazine.com/universal/scripts/squarespace-gallery-slideshow.js?CE=75
21566
16086
http://www.inventorymagazine.com/
19108
13101
http://www.inventorymagazine.com/universal/yui/animation/animation-min.js?CE=75
13827
9073
http://www.inventorymagazine.com/universal/scripts/yui2-yui3-bridge.js?CE=75
12027
7854
http://www.inventorymagazine.com/universal/scripts/api.js?CE=75
6752
4977
http://www.inventorymagazine.com/universal/yui/connection/connection_core-min.js?CE=75
7581
4948
http://www.inventorymagazine.com/universal/styles/squarespace-gallery-slideshow.css?CE=75
4592
3447
http://www.inventorymagazine.com/universal/scripts/cookie-min.js
4401
3045
http://www.inventorymagazine.com/universal/yui/json/json-min.js?CE=75
4890
2698

Diagnostics

Serve static assets with an efficient cache policy — 14 resources found
Inventorymagazine.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://s.adroll.com/j/exp/index.js
0
747
http://connect.facebook.net/en_US/fbevents.js
1200000
24592
http://www.google-analytics.com/ga.js
7200000
17625
http://static1.1.sqspcdn.com/static/f/530685/26893890/1457032272873/2.png?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
823873
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
70634
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
62062
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
51894
http://static1.1.sqspcdn.com/static/f/530685/26633153/1446039578700/13.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
22665
http://static1.1.sqspcdn.com/static/f/530685/23125769/1374052374357/blank.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
14370
http://static1.1.sqspcdn.com/static/f/530685/5952107/1267417090867/logo.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
13175
http://static1.1.sqspcdn.com/static/f/530685/21033799/1353442830933/instagram.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
5581
http://static1.1.sqspcdn.com/static/f/530685/21033801/1353442831667/twitter.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
5527
http://static1.1.sqspcdn.com/static/f/530685/21033800/1353442831387/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
5521
http://static1.1.sqspcdn.com/static/f/530685/21033798/1353442828837/facebook.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
86400000
5461
79

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of inventorymagazine.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Inventorymagazine.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Inventorymagazine.com may provide relevant information that dialogue cannot, by using audio descriptions.

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
ISSUE 13 – FW15

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
57

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that inventorymagazine.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.3.2
jQuery UI
Prototype
1.6.0.3
YUI 2
2.8.0r4
WebFont Loader
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 54 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://inventorymagazine.com/
http://www.inventorymagazine.com/
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
http://www.inventorymagazine.com/universal/styles/squarespace-gallery-slideshow.css?CE=75
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
http://www.inventorymagazine.com/universal/yui/connection/connection_core-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/json/json-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/animation/animation-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/selector/selector.js?CE=75
http://www.inventorymagazine.com/universal/yui/element/element.js?CE=75
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
http://www.inventorymagazine.com/universal/scripts/lightbox.js?CE=75
http://www.inventorymagazine.com/universal/scripts/api.js?CE=75
http://www.inventorymagazine.com/universal/scripts/base64.js?CE=75
http://www.inventorymagazine.com/universal/scripts/census.js?CE=75
http://www.inventorymagazine.com/universal/scripts/yui2-yui3-bridge.js?CE=75
http://www.inventorymagazine.com/universal/scripts/squarespace-gallery-slideshow.js?CE=75
http://www.inventorymagazine.com/storage/js/jquery-latest.min.js
http://www.inventorymagazine.com/storage/js/prototype.js
http://www.inventorymagazine.com/storage/js/all.js
http://fonts.googleapis.com/css?family=EB+Garamond
http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js
http://ajax.googleapis.com/ajax/libs/jqueryui/1.5.3/jquery-ui.min.js
http://www.inventorymagazine.com/universal/scripts/cookie-min.js
http://www.inventorymagazine.com/universal/scripts/eu-cookie-policy.js
http://www.inventorymagazine.com/storage/generic/logo.jpg
http://inventorymagazine.squarespace.com/storage/home/blank.jpg
http://www.inventorymagazine.com/storage/home/presidents.jpg
http://www.inventorymagazine.com/storage/home/tumblr.jpg
http://www.inventorymagazine.com/storage/home/tenco.jpg
http://www.inventorymagazine.com/storage/generic/13.jpg
http://www.inventorymagazine.com/storage/generic/tumblr.jpg
http://www.inventorymagazine.com/storage/generic/facebook.jpg
http://www.inventorymagazine.com/storage/generic/twitter.jpg
http://www.inventorymagazine.com/storage/generic/instagram.jpg
http://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js
http://static1.1.sqspcdn.com/static/f/530685/5952107/1267417090867/logo.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/23125769/1374052374357/blank.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/26633153/1446039578700/13.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://www.google-analytics.com/ga.js
http://www.inventorymagazine.com/process/RecordHit?url=%2F&title=Inventory%20Magazine%20-%20Home&viewportInnerHeight=940&viewportInnerWidth=1350&screenHeight=600&screenWidth=800&userAgent=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_6)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Safari%2F537.36%20Chrome-Lighthouse&referrer=&pixelRatio=1&event=View
http://www.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=1831389964&utmhn=www.inventorymagazine.com&utmcs=UTF-8&utmsr=800x600&utmvp=1350x940&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Inventory%20Magazine%20-%20Home&utmhid=1764403277&utmr=-&utmp=%2F&utmht=1608225613753&utmac=UA-38743607-1&utmcc=__utma%3D106320219.1873638148.1608225614.1608225614.1608225614.1%3B%2B__utmz%3D106320219.1608225614.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmjid=42679058&utmredir=1&utmu=qAAAAAAAAAAAAAAAAAAAAAAE~
http://static1.1.sqspcdn.com/static/f/530685/21033800/1353442831387/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033799/1353442830933/instagram.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033798/1353442828837/facebook.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033801/1353442831667/twitter.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://www.inventorymagazine.com/universal/images/manager/loading.gif
http://a.adroll.com/j/roundtrip.js
http://inventorymagazine.squarespace.com/storage/home/slides/2.png
http://static1.1.sqspcdn.com/static/f/530685/26893890/1457032272873/2.png?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://connect.facebook.net/en_US/fbevents.js
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 6 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
6
Medium

Audits

Page lacks the HTML doctype, thus triggering quirks-mode
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
http://www.inventorymagazine.com/storage/js/jquery-latest.min.js
Failed to load resource: the server responded with a status of 404 (Not Found)
http://www.inventorymagazine.com/storage/js/jquery-latest.min.js
Failed to load resource: the server responded with a status of 404 (Not Found)
http://www.inventorymagazine.com/storage/js/prototype.js
TypeError: element.dispatchEvent is not a function at fire (http://www.inventorymagazine.com/storage/js/prototype.js:4071:17) at HTMLDocument._methodized [as fire] (http://www.inventorymagazine.com/storage/js/prototype.js:256:23) at fireContentLoadedEvent (http://www.inventorymagazine.com/storage/js/prototype.js:4105:14) at wrapper (http://www.inventorymagazine.com/storage/js/prototype.js:3966:15)
82

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for inventorymagazine.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of inventorymagazine.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
37

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of inventorymagazine.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of inventorymagazine.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 54 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://inventorymagazine.com/
http://www.inventorymagazine.com/
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
http://www.inventorymagazine.com/universal/styles/squarespace-gallery-slideshow.css?CE=75
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
http://www.inventorymagazine.com/universal/yui/connection/connection_core-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/json/json-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/animation/animation-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/selector/selector.js?CE=75
http://www.inventorymagazine.com/universal/yui/element/element.js?CE=75
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
http://www.inventorymagazine.com/universal/scripts/lightbox.js?CE=75
http://www.inventorymagazine.com/universal/scripts/api.js?CE=75
http://www.inventorymagazine.com/universal/scripts/base64.js?CE=75
http://www.inventorymagazine.com/universal/scripts/census.js?CE=75
http://www.inventorymagazine.com/universal/scripts/yui2-yui3-bridge.js?CE=75
http://www.inventorymagazine.com/universal/scripts/squarespace-gallery-slideshow.js?CE=75
http://www.inventorymagazine.com/storage/js/jquery-latest.min.js
http://www.inventorymagazine.com/storage/js/prototype.js
http://www.inventorymagazine.com/storage/js/all.js
http://fonts.googleapis.com/css?family=EB+Garamond
http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js
http://ajax.googleapis.com/ajax/libs/jqueryui/1.5.3/jquery-ui.min.js
http://www.inventorymagazine.com/universal/scripts/cookie-min.js
http://www.inventorymagazine.com/universal/scripts/eu-cookie-policy.js
http://www.inventorymagazine.com/storage/generic/logo.jpg
http://inventorymagazine.squarespace.com/storage/home/blank.jpg
http://www.inventorymagazine.com/storage/home/presidents.jpg
http://www.inventorymagazine.com/storage/home/tumblr.jpg
http://www.inventorymagazine.com/storage/home/tenco.jpg
http://www.inventorymagazine.com/storage/generic/13.jpg
http://www.inventorymagazine.com/storage/generic/tumblr.jpg
http://www.inventorymagazine.com/storage/generic/facebook.jpg
http://www.inventorymagazine.com/storage/generic/twitter.jpg
http://www.inventorymagazine.com/storage/generic/instagram.jpg
http://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js
http://static1.1.sqspcdn.com/static/f/530685/5952107/1267417090867/logo.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/23125769/1374052374357/blank.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/26633153/1446039578700/13.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://www.google-analytics.com/ga.js
http://www.inventorymagazine.com/process/RecordHit?url=%2F&title=Inventory%20Magazine%20-%20Home&viewportInnerHeight=940&viewportInnerWidth=1350&screenHeight=600&screenWidth=800&userAgent=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_14_6)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Safari%2F537.36%20Chrome-Lighthouse&referrer=&pixelRatio=1&event=View
http://www.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=1831389964&utmhn=www.inventorymagazine.com&utmcs=UTF-8&utmsr=800x600&utmvp=1350x940&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Inventory%20Magazine%20-%20Home&utmhid=1764403277&utmr=-&utmp=%2F&utmht=1608225613753&utmac=UA-38743607-1&utmcc=__utma%3D106320219.1873638148.1608225614.1608225614.1608225614.1%3B%2B__utmz%3D106320219.1608225614.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmjid=42679058&utmredir=1&utmu=qAAAAAAAAAAAAAAAAAAAAAAE~
http://static1.1.sqspcdn.com/static/f/530685/21033800/1353442831387/tumblr.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033799/1353442830933/instagram.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033798/1353442828837/facebook.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033801/1353442831667/twitter.jpg?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://www.inventorymagazine.com/universal/images/manager/loading.gif
http://a.adroll.com/j/roundtrip.js
http://inventorymagazine.squarespace.com/storage/home/slides/2.png
http://static1.1.sqspcdn.com/static/f/530685/26893890/1457032272873/2.png?token=z4Wo%2FkeZTuzBo31QAqF0qsoJboU%3D
http://connect.facebook.net/en_US/fbevents.js
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Does not redirect HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 56
Performance 39
Accessibility 79
Best Practices 50
SEO 77
Progressive Web App 36
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on mobile
39

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for inventorymagazine.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 40 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.017
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 90 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive inventorymagazine.com as laggy when the latency is higher than 0.05 seconds.
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Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
618.464
7.305
628.264
8.905
1074.381
20.683
1834.939
5.72
2113.694
45.037
2158.749
11.91
2174.536
28.723
2212.463
23.819
2427.75
12.428
2483.403
10.289
2874.55
11.962
3098.536
9.071
3116.916
14.026
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Inventorymagazine.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Inventorymagazine.com should consider lazy-loading offscreen and hidden images.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 340 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
http://www.inventorymagazine.com/
341.773
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Inventorymagazine.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://inventorymagazine.com/
630
http://www.inventorymagazine.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Inventorymagazine.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Diagnostics

Avoids enormous network payloads — Total size was 1,698 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
http://static1.1.sqspcdn.com/static/f/530685/21028185/1437683387857/4.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
737682
http://www.inventorymagazine.com/storage/js/prototype.js
130170
http://www.inventorymagazine.com/storage/js/all.js
77058
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
70634
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
62063
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
51896
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
50952
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
47032
http://ajax.googleapis.com/ajax/libs/jqueryui/1.5.3/jquery-ui.min.js
42712
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
37392
Avoids an excessive DOM size — 192 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
192
Maximum DOM Depth
SHOW DETAILS
23
Maximum Child Elements
SHOW DETAILS
15
Avoid chaining critical requests — 24 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Inventorymagazine.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
Unattributable
285.456
5.196
0.82
http://www.inventorymagazine.com/
247.536
20.652
10.464
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
155.776
77.224
4.108
http://www.google-analytics.com/ga.js
96.084
87.916
5.292
http://www.inventorymagazine.com/storage/js/prototype.js
72.992
52.756
12.276
http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js
65.2
44.708
6.668
http://a.adroll.com/j/roundtrip.js
60.184
49.312
4.664
http://connect.facebook.net/en_US/fbevents.js
56.104
46.816
6.312
Minimizes main-thread work — 1.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
526.072
Other
350.16
Style & Layout
130.38
Script Parsing & Compilation
127.084
Parse HTML & CSS
97.792
Rendering
46.408
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 87 requests • 1,698 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
87
1738643
Image
19
999943
Script
29
627862
Stylesheet
3
56975
Other
35
34399
Document
1
19464
Media
0
0
Font
0
0
Third-party
53
1158434
Minimize third-party usage — Third-party code blocked the main thread for 30 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
18042
34.84
SHOW DETAILS
69140
0
SHOW DETAILS
24592
0
SHOW DETAILS
24573
0
SHOW DETAILS
3662
0
SHOW DETAILS
1316
0
SHOW DETAILS
1291
0
SHOW DETAILS
1290
0
SHOW DETAILS
1251
0
SHOW DETAILS
1122
0
SHOW DETAILS
996
0
SHOW DETAILS
811
0
SHOW DETAILS
780
0
SHOW DETAILS
618
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
img
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
ISSUE 13 – FW15 NEWSLETTER Subscribe to the Inventory newsletter and receive …
0.010883120491274
ISSUE 13 – FW15 NEWSLETTER Subscribe to the Inventory newsletter and receive …
0.0037578487794982
© 2016 INVENTORY  
0.00077669822798138
— View Tumblr
0.00055890039542203
— SoundCloud Mixes
0.00049841597517522
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 5 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
http://www.google-analytics.com/ga.js
2640
95
http://www.inventorymagazine.com/storage/js/prototype.js
10860
90
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
7770
83
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
4230
57
http://connect.facebook.net/en_US/fbevents.js
5610
56
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Opportunities

Minify CSS — Potential savings of 9 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Inventorymagazine.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
50952
9270
Minify JavaScript — Potential savings of 97 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Inventorymagazine.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
http://www.inventorymagazine.com/storage/js/prototype.js
130170
35817
http://www.inventorymagazine.com/storage/js/all.js
77058
28721
http://www.inventorymagazine.com/universal/yui/element/element.js?CE=75
33501
22682
http://www.inventorymagazine.com/universal/yui/selector/selector.js?CE=75
22235
12386
Remove unused CSS — Potential savings of 45 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Inventorymagazine.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
50952
45864
Avoid serving legacy JavaScript to modern browsers — Potential savings of 27 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
http://www.inventorymagazine.com/storage/js/prototype.js
28011
http://connect.facebook.net/en_US/fbevents.js
45

Metrics

First Contentful Paint — 6.9 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 9.1 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 12.7 s
The timing of the largest text or image that is painted.
Time to Interactive — 9.0 s
The time taken for the page to become fully interactive.

Other

First CPU Idle — 7.0 s
The time taken for the page's main thread to be quiet enough to handle input.
First Meaningful Paint — 7.0 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 14100 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 6,300 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Inventorymagazine.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
50952
2430
http://www.inventorymagazine.com/universal/styles/squarespace-gallery-slideshow.css?CE=75
4901
480
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
37392
2130
http://www.inventorymagazine.com/universal/yui/connection/connection_core-min.js?CE=75
7982
630
http://www.inventorymagazine.com/universal/yui/json/json-min.js?CE=75
5291
480
http://www.inventorymagazine.com/universal/yui/animation/animation-min.js?CE=75
14272
930
http://www.inventorymagazine.com/universal/yui/selector/selector.js?CE=75
22235
1230
http://www.inventorymagazine.com/universal/yui/element/element.js?CE=75
33501
1680
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
47032
2130
http://www.inventorymagazine.com/universal/scripts/lightbox.js?CE=75
33212
1530
http://www.inventorymagazine.com/universal/scripts/api.js?CE=75
7280
330
http://www.inventorymagazine.com/universal/scripts/base64.js?CE=75
2043
180
http://www.inventorymagazine.com/universal/scripts/census.js?CE=75
942
180
http://www.inventorymagazine.com/universal/scripts/yui2-yui3-bridge.js?CE=75
12430
480
http://www.inventorymagazine.com/universal/scripts/squarespace-gallery-slideshow.js?CE=75
21969
930
http://www.inventorymagazine.com/storage/js/jquery-latest.min.js
19494
480
http://www.inventorymagazine.com/storage/js/prototype.js
130170
1830
http://www.inventorymagazine.com/storage/js/all.js
77058
1530
http://fonts.googleapis.com/css?family=EB+Garamond
1122
630
http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js
20459
1680
http://ajax.googleapis.com/ajax/libs/jqueryui/1.5.3/jquery-ui.min.js
42712
2430
http://www.inventorymagazine.com/universal/scripts/cookie-min.js
4799
330
http://www.inventorymagazine.com/universal/scripts/eu-cookie-policy.js
2080
180
Remove unused JavaScript — Potential savings of 263 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
http://www.inventorymagazine.com/storage/js/prototype.js
130170
95435
http://www.inventorymagazine.com/storage/js/all.js
77058
53950
http://ajax.googleapis.com/ajax/libs/jqueryui/1.5.3/jquery-ui.min.js
42712
39811
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
47032
37468
http://www.inventorymagazine.com/universal/scripts/lightbox.js?CE=75
33212
21526
http://www.inventorymagazine.com/universal/scripts/squarespace-gallery-slideshow.js?CE=75
21969
20700
Efficiently encode images — Potential savings of 629 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
http://static1.1.sqspcdn.com/static/f/530685/21028185/1437683387857/4.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
737119
472578
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
70071
42592
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
61500
40678
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
51334
40469
http://static1.1.sqspcdn.com/static/f/530685/26633153/1446039578700/13.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
22103
13564
http://static1.1.sqspcdn.com/static/f/530685/23125769/1374052374357/blank.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
13808
10073
http://static1.1.sqspcdn.com/static/f/530685/5952107/1267417090867/logo.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
12613
7087
http://static1.1.sqspcdn.com/static/f/530685/21033801/1353442831667/twitter.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
4968
4254
http://static1.1.sqspcdn.com/static/f/530685/21033800/1353442831387/tumblr.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
4960
4245
http://static1.1.sqspcdn.com/static/f/530685/21033799/1353442830933/instagram.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
5021
4244
http://static1.1.sqspcdn.com/static/f/530685/21033798/1353442828837/facebook.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
4900
4235
Serve images in next-gen formats — Potential savings of 715 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
http://static1.1.sqspcdn.com/static/f/530685/21028185/1437683387857/4.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
737119
543999
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
70071
51649
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
61500
49858
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
51334
47550
http://static1.1.sqspcdn.com/static/f/530685/26633153/1446039578700/13.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
22103
17021
http://static1.1.sqspcdn.com/static/f/530685/23125769/1374052374357/blank.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
13808
12698
http://static1.1.sqspcdn.com/static/f/530685/5952107/1267417090867/logo.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
12613
9669
Enable text compression — Potential savings of 382 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
http://www.inventorymagazine.com/storage/js/prototype.js
129738
99463
http://www.inventorymagazine.com/storage/js/all.js
76629
58260
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
50674
41152
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
46629
33438
http://www.inventorymagazine.com/universal/scripts/lightbox.js?CE=75
32767
26849
http://www.inventorymagazine.com/universal/yui/element/element.js?CE=75
33056
26509
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
36989
23923
http://www.inventorymagazine.com/universal/yui/selector/selector.js?CE=75
21705
16240
http://www.inventorymagazine.com/universal/scripts/squarespace-gallery-slideshow.js?CE=75
21566
16086
http://www.inventorymagazine.com/
19108
13101
http://www.inventorymagazine.com/universal/yui/animation/animation-min.js?CE=75
13827
9073
http://www.inventorymagazine.com/universal/scripts/yui2-yui3-bridge.js?CE=75
12027
7854
http://www.inventorymagazine.com/universal/scripts/api.js?CE=75
6752
4977
http://www.inventorymagazine.com/universal/yui/connection/connection_core-min.js?CE=75
7581
4948
http://www.inventorymagazine.com/universal/styles/squarespace-gallery-slideshow.css?CE=75
4592
3447
http://www.inventorymagazine.com/universal/scripts/cookie-min.js
4401
3045
http://www.inventorymagazine.com/universal/yui/json/json-min.js?CE=75
4890
2698

Diagnostics

Serve static assets with an efficient cache policy — 14 resources found
Inventorymagazine.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://s.adroll.com/j/exp/index.js
0
747
http://connect.facebook.net/en_US/fbevents.js
1200000
24592
http://www.google-analytics.com/ga.js
7200000
17625
http://static1.1.sqspcdn.com/static/f/530685/21028185/1437683387857/4.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
737682
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
70634
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
62063
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
51896
http://static1.1.sqspcdn.com/static/f/530685/26633153/1446039578700/13.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
22665
http://static1.1.sqspcdn.com/static/f/530685/23125769/1374052374357/blank.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
14370
http://static1.1.sqspcdn.com/static/f/530685/5952107/1267417090867/logo.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
13176
http://static1.1.sqspcdn.com/static/f/530685/21033799/1353442830933/instagram.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
5582
http://static1.1.sqspcdn.com/static/f/530685/21033801/1353442831667/twitter.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
5529
http://static1.1.sqspcdn.com/static/f/530685/21033800/1353442831387/tumblr.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
5522
http://static1.1.sqspcdn.com/static/f/530685/21033798/1353442828837/facebook.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
86400000
5461
79

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of inventorymagazine.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Inventorymagazine.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Inventorymagazine.com may provide relevant information that dialogue cannot, by using audio descriptions.

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
ISSUE 13 – FW15

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
50

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that inventorymagazine.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.3.2
jQuery UI
Prototype
1.6.0.3
YUI 2
2.8.0r4
WebFont Loader
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.

Audits

Does not use HTTPS — 54 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://inventorymagazine.com/
http://www.inventorymagazine.com/
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
http://www.inventorymagazine.com/universal/styles/squarespace-gallery-slideshow.css?CE=75
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
http://www.inventorymagazine.com/universal/yui/connection/connection_core-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/json/json-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/animation/animation-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/selector/selector.js?CE=75
http://www.inventorymagazine.com/universal/yui/element/element.js?CE=75
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
http://www.inventorymagazine.com/universal/scripts/lightbox.js?CE=75
http://www.inventorymagazine.com/universal/scripts/api.js?CE=75
http://www.inventorymagazine.com/universal/scripts/base64.js?CE=75
http://www.inventorymagazine.com/universal/scripts/census.js?CE=75
http://www.inventorymagazine.com/universal/scripts/yui2-yui3-bridge.js?CE=75
http://www.inventorymagazine.com/universal/scripts/squarespace-gallery-slideshow.js?CE=75
http://www.inventorymagazine.com/storage/js/jquery-latest.min.js
http://www.inventorymagazine.com/storage/js/prototype.js
http://www.inventorymagazine.com/storage/js/all.js
http://fonts.googleapis.com/css?family=EB+Garamond
http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js
http://ajax.googleapis.com/ajax/libs/jqueryui/1.5.3/jquery-ui.min.js
http://www.inventorymagazine.com/universal/scripts/cookie-min.js
http://www.inventorymagazine.com/universal/scripts/eu-cookie-policy.js
http://www.inventorymagazine.com/storage/generic/logo.jpg
http://inventorymagazine.squarespace.com/storage/home/blank.jpg
http://www.inventorymagazine.com/storage/home/presidents.jpg
http://www.inventorymagazine.com/storage/home/tumblr.jpg
http://www.inventorymagazine.com/storage/home/tenco.jpg
http://www.inventorymagazine.com/storage/generic/13.jpg
http://www.inventorymagazine.com/storage/generic/tumblr.jpg
http://www.inventorymagazine.com/storage/generic/facebook.jpg
http://www.inventorymagazine.com/storage/generic/twitter.jpg
http://www.inventorymagazine.com/storage/generic/instagram.jpg
http://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js
http://static1.1.sqspcdn.com/static/f/530685/5952107/1267417090867/logo.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/23125769/1374052374357/blank.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://www.google-analytics.com/ga.js
http://www.inventorymagazine.com/process/RecordHit?url=%2F&title=Inventory%20Magazine%20-%20Home&viewportInnerHeight=1813&viewportInnerWidth=1020&screenHeight=640&screenWidth=360&userAgent=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse&referrer=&pixelRatio=2.625&event=View
http://www.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=233379433&utmhn=www.inventorymagazine.com&utmcs=UTF-8&utmsr=360x640&utmvp=1020x1813&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Inventory%20Magazine%20-%20Home&utmhid=440719209&utmr=-&utmp=%2F&utmht=1608225636250&utmac=UA-38743607-1&utmcc=__utma%3D106320219.52985982.1608225636.1608225636.1608225636.1%3B%2B__utmz%3D106320219.1608225636.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmjid=589243249&utmredir=1&utmu=qAAAAAAAAAAAAAAAAAAAAAAE~
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033799/1353442830933/instagram.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/26633153/1446039578700/13.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033801/1353442831667/twitter.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033798/1353442828837/facebook.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033800/1353442831387/tumblr.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://www.inventorymagazine.com/universal/images/manager/loading.gif
http://a.adroll.com/j/roundtrip.js
http://inventorymagazine.squarespace.com/storage/home/slides/4.jpg
http://static1.1.sqspcdn.com/static/f/530685/21028185/1437683387857/4.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://connect.facebook.net/en_US/fbevents.js
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 6 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
SHOW DETAILS
6
Medium

Audits

Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
http://inventorymagazine.squarespace.com/storage/home/slides/4.jpg
940 x 610
940 x 610
2468 x 1602
http://www.inventorymagazine.com/storage/home/presidents.jpg
300 x 220
300 x 220
788 x 578
http://www.inventorymagazine.com/storage/home/tenco.jpg
300 x 220
300 x 220
788 x 578
http://www.inventorymagazine.com/storage/home/tumblr.jpg
300 x 220
300 x 220
788 x 578
http://www.inventorymagazine.com/storage/generic/13.jpg
300 x 156
300 x 156
788 x 410
http://www.inventorymagazine.com/storage/generic/logo.jpg
300 x 38
300 x 38
788 x 100
http://www.inventorymagazine.com/storage/generic/facebook.jpg
25 x 25
25 x 25
66 x 66
http://www.inventorymagazine.com/storage/generic/instagram.jpg
25 x 25
25 x 25
66 x 66
http://www.inventorymagazine.com/storage/generic/tumblr.jpg
25 x 25
25 x 25
66 x 66
http://www.inventorymagazine.com/storage/generic/twitter.jpg
25 x 25
25 x 25
66 x 66

Audits

Page lacks the HTML doctype, thus triggering quirks-mode
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
SHOW DETAILS
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
http://www.inventorymagazine.com/storage/js/jquery-latest.min.js
Failed to load resource: the server responded with a status of 404 (Not Found)
http://www.inventorymagazine.com/storage/js/jquery-latest.min.js
Failed to load resource: the server responded with a status of 404 (Not Found)
http://www.inventorymagazine.com/storage/js/prototype.js
TypeError: element.dispatchEvent is not a function at fire (http://www.inventorymagazine.com/storage/js/prototype.js:4071:17) at HTMLDocument._methodized [as fire] (http://www.inventorymagazine.com/storage/js/prototype.js:256:23) at fireContentLoadedEvent (http://www.inventorymagazine.com/storage/js/prototype.js:4105:14) at wrapper (http://www.inventorymagazine.com/storage/js/prototype.js:3966:15)
77

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for inventorymagazine.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of inventorymagazine.com on mobile screens.
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img

Mobile Friendly

Document doesn't use legible font sizes — 2.05% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
body
97.81%
10px
SHOW DETAILS
SHOW DETAILS
0.13%
10px
SHOW DETAILS
2.05%
≥ 12px

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
36

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of inventorymagazine.com. This includes details about web app manifests.

Fast and reliable

Page load is fast enough on mobile networks
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.

PWA Optimized

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of inventorymagazine.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 54 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://inventorymagazine.com/
http://www.inventorymagazine.com/
http://www.inventorymagazine.com/display/common.css?styleId=1805307&RK=1415635670320&CE=75
http://www.inventorymagazine.com/universal/styles/squarespace-gallery-slideshow.css?CE=75
http://www.inventorymagazine.com/universal/yui/yahoo-dom-event/yahoo-dom-event.js?CE=75
http://www.inventorymagazine.com/universal/yui/connection/connection_core-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/json/json-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/animation/animation-min.js?CE=75
http://www.inventorymagazine.com/universal/yui/selector/selector.js?CE=75
http://www.inventorymagazine.com/universal/yui/element/element.js?CE=75
http://www.inventorymagazine.com/universal/scripts/global.js?CE=75
http://www.inventorymagazine.com/universal/scripts/lightbox.js?CE=75
http://www.inventorymagazine.com/universal/scripts/api.js?CE=75
http://www.inventorymagazine.com/universal/scripts/base64.js?CE=75
http://www.inventorymagazine.com/universal/scripts/census.js?CE=75
http://www.inventorymagazine.com/universal/scripts/yui2-yui3-bridge.js?CE=75
http://www.inventorymagazine.com/universal/scripts/squarespace-gallery-slideshow.js?CE=75
http://www.inventorymagazine.com/storage/js/jquery-latest.min.js
http://www.inventorymagazine.com/storage/js/prototype.js
http://www.inventorymagazine.com/storage/js/all.js
http://fonts.googleapis.com/css?family=EB+Garamond
http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js
http://ajax.googleapis.com/ajax/libs/jqueryui/1.5.3/jquery-ui.min.js
http://www.inventorymagazine.com/universal/scripts/cookie-min.js
http://www.inventorymagazine.com/universal/scripts/eu-cookie-policy.js
http://www.inventorymagazine.com/storage/generic/logo.jpg
http://inventorymagazine.squarespace.com/storage/home/blank.jpg
http://www.inventorymagazine.com/storage/home/presidents.jpg
http://www.inventorymagazine.com/storage/home/tumblr.jpg
http://www.inventorymagazine.com/storage/home/tenco.jpg
http://www.inventorymagazine.com/storage/generic/13.jpg
http://www.inventorymagazine.com/storage/generic/tumblr.jpg
http://www.inventorymagazine.com/storage/generic/facebook.jpg
http://www.inventorymagazine.com/storage/generic/twitter.jpg
http://www.inventorymagazine.com/storage/generic/instagram.jpg
http://ajax.googleapis.com/ajax/libs/webfont/1/webfont.js
http://static1.1.sqspcdn.com/static/f/530685/5952107/1267417090867/logo.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/23125769/1374052374357/blank.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/26893851/1457031259737/presidents.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://www.google-analytics.com/ga.js
http://www.inventorymagazine.com/process/RecordHit?url=%2F&title=Inventory%20Magazine%20-%20Home&viewportInnerHeight=1813&viewportInnerWidth=1020&screenHeight=640&screenWidth=360&userAgent=Mozilla%2F5.0%20(Linux%3B%20Android%207.0%3B%20Moto%20G%20(4))%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F84.0.4143.7%20Mobile%20Safari%2F537.36%20Chrome-Lighthouse&referrer=&pixelRatio=2.625&event=View
http://www.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=233379433&utmhn=www.inventorymagazine.com&utmcs=UTF-8&utmsr=360x640&utmvp=1020x1813&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Inventory%20Magazine%20-%20Home&utmhid=440719209&utmr=-&utmp=%2F&utmht=1608225636250&utmac=UA-38743607-1&utmcc=__utma%3D106320219.52985982.1608225636.1608225636.1608225636.1%3B%2B__utmz%3D106320219.1608225636.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmjid=589243249&utmredir=1&utmu=qAAAAAAAAAAAAAAAAAAAAAAE~
http://static1.1.sqspcdn.com/static/f/530685/26413043/1449697645257/tumblr.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033799/1353442830933/instagram.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/26633153/1446039578700/13.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033801/1353442831667/twitter.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/26725686/1457030953420/tenco.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033798/1353442828837/facebook.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://static1.1.sqspcdn.com/static/f/530685/21033800/1353442831387/tumblr.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://www.inventorymagazine.com/universal/images/manager/loading.gif
http://a.adroll.com/j/roundtrip.js
http://inventorymagazine.squarespace.com/storage/home/slides/4.jpg
http://static1.1.sqspcdn.com/static/f/530685/21028185/1437683387857/4.jpg?token=QaV5ICOdsxusAs3mpC4FIPrdTOU%3D
http://connect.facebook.net/en_US/fbevents.js
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Does not redirect HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is not sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 65.39.205.54
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Squarespace, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 4.1/5
WOT Trustworthiness: 82/100
WOT Child Safety: 92/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Technical

DNS Lookup

A Records

Host IP Address Class TTL
inventorymagazine.com. 65.39.205.54 IN 3599

NS Records

Host Nameserver Class TTL
inventorymagazine.com. ns16.zoneedit.com. IN 3599
inventorymagazine.com. ns4.zoneedit.com. IN 3599

MX Records

Priority Host Server Class TTL
1 inventorymagazine.com. ASPMX.L.GOOGLE.com. IN 3599
5 inventorymagazine.com. ALT1.ASPMX.L.GOOGLE.com. IN 3599
5 inventorymagazine.com. ALT2.ASPMX.L.GOOGLE.com. IN 3599
10 inventorymagazine.com. ASPMX2.GOOGLEMAIL.com. IN 3599
10 inventorymagazine.com. ASPMX3.GOOGLEMAIL.com. IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
inventorymagazine.com. dns.domainsatcost.ca. noc.domainsatcost.ca. 21599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Content-Type: text/html;charset=UTF-8
Date: 17th December, 2020
Server: Squarespace
Content-Length: 19108
Set-Cookie: *
X-Contextid: zfbtj46Y/vjOjO6P2

Whois Lookup

Created: 2nd August, 2009
Changed: 14th June, 2020
Expires: 2nd August, 2021
Registrar: Rebel.ca
Status:
Nameservers: dns.domainsatcost.ca
dns2.domainsatcost.ca
Owner Name: REDACTED FOR PRIVACY
Owner Organization: PRA Inventory Media Ltd.
Owner Street: REDACTED FOR PRIVACY
Owner Post Code: REDACTED FOR PRIVACY
Owner City: REDACTED FOR PRIVACY
Owner State: bc
Owner Country: CA
Owner Phone: REDACTED FOR PRIVACY
Owner Email: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: Hyr Collective
Admin Street: REDACTED FOR PRIVACY
Admin Post Code: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Email: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: Hyr Collective
Tech Street: REDACTED FOR PRIVACY
Tech Post Code: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Email: REDACTED FOR PRIVACY
Full Whois: If you wish to contact a Registrant whose information is not displayed in WHOIS,
you may use the online Contact form which will allow you to send a message to a
domain Registrant, Admin or Technical Contact with Rebel.ca maintaining
their anonymity.

https://www.Rebel.ca/messagedelivery/

Domain Name: inventorymagazine.com
Registry Domain ID: 1564357946_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.Rebel.ca
Registrar URL: http://www.Rebel.ca
Updated Date: 2020-06-14T00:46:20Z
Creation Date: 2009-08-02T20:51:31Z
Registrar Registration Expiration Date: 2021-08-02T20:51:31Z
Registrar: Rebel.ca
Registrar IANA ID: 735
Registrar Abuse Contact Email: abuse@rebel.ca
Registrar Abuse Contact Phone: +1.8666207111
Reseller: Rebel.ca
Domain Status: CLIENT_TRANSFER_PROHIBITED https://www.icann.org/epp#ClientTransferProhibited
Domain Status: CLIENT_UPDATE_PROHIBITED https://www.icann.org/epp#ClientUpdateProhibited
Domain Status:
Domain Status:
Domain Status:
Domain Status:
Registry Registrant ID: REDACTED FOR PRIVACY
Registrant Name: REDACTED FOR PRIVACY
Registrant Organization: PRA Inventory Media Ltd.
Registrant Street: REDACTED FOR PRIVACY
Registrant City: REDACTED FOR PRIVACY
Registrant State/Province: bc
Registrant Postal Code: REDACTED FOR PRIVACY
Registrant Country: CA
Registrant Phone: REDACTED FOR PRIVACY
Registrant Phone Ext:
Registrant Fax: REDACTED FOR PRIVACY
Registrant Fax Ext:
Registrant Email: REDACTED FOR PRIVACY
Registry Admin ID: REDACTED FOR PRIVACY
Admin Name: REDACTED FOR PRIVACY
Admin Organization: Hyr Collective
Admin Street: REDACTED FOR PRIVACY
Admin City: REDACTED FOR PRIVACY
Admin State/Province: REDACTED FOR PRIVACY
Admin Postal Code: REDACTED FOR PRIVACY
Admin Country: REDACTED FOR PRIVACY
Admin Phone: REDACTED FOR PRIVACY
Admin Phone Ext:
Admin Fax: REDACTED FOR PRIVACY
Admin Fax Ext:
Admin Email: REDACTED FOR PRIVACY
Registry Tech ID: REDACTED FOR PRIVACY
Tech Name: REDACTED FOR PRIVACY
Tech Organization: Hyr Collective
Tech Street: REDACTED FOR PRIVACY
Tech City: REDACTED FOR PRIVACY
Tech State/Province: REDACTED FOR PRIVACY
Tech Postal Code: REDACTED FOR PRIVACY
Tech Country: REDACTED FOR PRIVACY
Tech Phone: REDACTED FOR PRIVACY
Tech Phone Ext:
Tech Fax: REDACTED FOR PRIVACY
Tech Fax Ext:
Tech Email: REDACTED FOR PRIVACY
Name Server: DNS.DOMAINSATCOST.CA
Name Server: DNS2.DOMAINSATCOST.CA
Name Server:
Name Server:
Name Server:
Name Server:
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-12-17T17:15:19Z <<<

The results are provided by Rebel.ca.
(whois.Rebel.ca)

By using Rebel.ca's WHOIS database, you confirm that you understand
the following, and you agree to be bound by the terms of usage and
limitations of warranty contained herein.

Although the data contained in Rebel.ca's WHOIS database is believed
by the company to be reliable, it is provided "as is". Rebel.ca
provides no guarantee or warranty regarding its accuracy and will not
be held liable for any damages resulting from any inaccurate
information that may be included in the database. Rebel.ca's sole
purpose for providing this information is to assist you in acquiring
information about domain name registration records. Any use of this
data for any other purpose is expressly prohibited without the prior
written permission of Rebel.ca. By submitting a query to Rebel.ca,
you agree to the terms contained herein and in particular, you agree
not to use this data to allow, enable, or otherwise make possible,
distribution or collection of this data, in part or in its entirety,
for any purpose, such as the transmission of unsolicited advertising
and solicitations of any kind, including spam. You further agree not to
use this data to enable high volume, automated or robotic electronic
processes designed to collect or compile this data for any purpose,
including mining this data for your own personal or commercial
purposes.

Register your domain now at www.Rebel.ca

View Raw Whois

Nameservers

Name IP Address
dns.domainsatcost.ca 54.236.210.240
dns2.domainsatcost.ca 54.200.27.218
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